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Here’s where we put all the coolest i4C info – stories, menus, features – that help bring our events to life for you!

For your “Daily Dose of Cool” – content that’s unique and fun – you can also join us on Instagram and Facebook.  We use hashtag #i4C26.

Forget consumers – we need to change the way we talk to the trade

Sarah Neish for The Drinks Business This feels like a particularly good example of what the School of Cool is meant to do – not simply deliver ideas, but provoke conversations that keep unfolding long after the session ends. Véronique Rivest’s keynote challenged the wine trade to reconsider the language it uses with consumers. Writing […]

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Niagara’s sparkling wines are on top of the world

By Jill Troyer for The St. Catharines Standard What does it look like when a wine category comes into its own? In Jill Troyer’s latest column for the St. Catharines Standard, the answer is in the glass. Drawing in part on this year’s i4C School of Cool, she explores why Canadian traditional-method sparkling wine may be […]

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Sparkling Conversation: a toast to Canadian sparkling wine

By Christopher Waters for Christopher Waters on Wine The School of Cool’s Pop Quiz: Sparkling Edition may have been structured as a tasting, but Christopher Waters’ opening notes posed a much bigger question: Is Canada a great sparkling wine nation? In reflecting on the session in his Christopher Waters on Wine (Substack), Chris does more than recap his […]

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The grape speaks volumes. Canadian chardonnay takes centre stage in Niagara

By John McTavish for The Standard Chardonnay may be one of the world’s most familiar grapes, but in Canada, it has something distinctive to say. Writing in the St. Catharines Standard, John McTavish looks at what this year’s i4C revealed about Chardonnay’s ability to express place – and at the growing confidence behind Canadian examples from […]

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More than chardonnay: Véronique Rivest’s vision for Canadian wine

by Carmelo Giardina for VineRoutes “I don’t think consumers are rejecting wine. I think they’re rejecting bullshit.” Véronique Rivest did not ease gently into the 2026 School of Cool. Her keynote confronted the pressures facing wine and hospitality, then turned the conversation toward a more promising future built on authenticity, better storytelling and genuine human […]

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