Forget consumers – we need to change the way we talk to the trade
Sarah Neish for The Drinks Business This feels like a particularly good example of what the School of Cool is meant to do – not simply deliver ideas, but provoke conversations that keep unfolding long after the session ends. Véronique Rivest’s keynote challenged the wine trade to reconsider the language it uses with consumers. Writing […]
Thank you to the i4C 2026 Presenting & Grand Cru Sponsors
