Canadian winemakers keep the party going for chardonnay

Christopher Waters for the Globe & Mail

A day to celebrate the world’s most popular white wine grape might be seen as an unnecessary flex, but chardonnay wasn’t riding high in 2010 when May 22 was established as Chardonnay Day. 

The online event was launched by American sommelier and brand strategist Rick Bakas fifteen years ago to boost engagement and sales in the wake of the global financial crisis and a consumer backlash from so-called ABC wine drinkers who enjoyed “anything but chardonnay.”

That same year, a group of Ontario winemakers joined forces to create the International Cool Climate Chardonnay Celebration, an annual weekend celebration of wine and food with a mission to increase awareness and acceptance for their stylish white wines.

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