Teeing up Chardonnay Day – the contest

With a gorgeous collection of vintage i4C tee shirts to share, we are offering you the chance to earn one to add to (or start) your collection! It's easy to enter by creating a post in your Instagram feed celebrating Chardonnay Day. 

Open a bottle of your favourite Chardonnay and share it – at least virtually! Use social media to show the world the bottle, your glass, what you’re eating with it, a photo from your last trip to the winery, meeting the winemaker at an i4C, or any other creative approach to cool climate Chardonnay that you come up with! 


  1. Post publicly on your Instagram feed a photo or video showing what you are doing (or looking forward to doing) to celebrate Chardonnay Day, featuring any i4C winery (current or alumni).
  2. Tag #ChardonnayDay AND the winery, if they have an Instagram account. Click here to review our alumni list and here for the ‘would-be' i4C 2020 participants.
  3. Follow @coolchardonnay.


Entrants must be 19 years of age or older and have a mailing address in Ontario.

Winners agree to post an image following the contest of them wearing their i4C tee shirt.

Posts between May 8 and May 14 at midnight EDT will be eligible for the early-bird draw (5 prizes) and posts between May 8 and May 21 at midnight EDT will be eligible for the main Chardonnay Day draw (15 prizes). 


Winning entries will be selected randomly on May 15 (5 prizes) and on May 22 (15 prizes). Winners will be contacted via Instagram and will have seven days to provide us with an email address and a mailing address in Ontario. Additional winner(s) may be selected if there is no response from the initial winner(s). All prizes will be mailed through Canada Post. 

Prizes consist of one tee shirt per winner from our collection of vintage shirts.

No purchase is necessary to win. By participating in this contest, entrants agree to abide by all of the contest rules and regulations above.

This contest is in no way sponsored, endorsed or administered by, or associated with, Instagram. Entrants completely release Instagram by entering this contest. Any questions, comments or complaints regarding the promotion will be directed to i4C, not Instagram.